New and emerging technologies offer significant opportunities to communicate and interact with people and groups across Missouri and beyond. The Pelopidas Media Lab is dedicated to pairing the needs of clients with these powerful communication vehicles.
Video is a powerful medium with a broad variety of applications. With state-of-the-art cameras, audio equipment, private studio space and a workflow designed to manage quick turnaround of High-Definition, broadcast-quality video, the Pelopidas Media Lab is poised to give you full access to the power of video.
The video team supports all client arenas. Video development begins by listening to your goals, objectives and values, and developing a treatment or outline of a video style that compliments your brand, message and audience. Common video types include:
- Youtube video: hosted online and easily shared on websites, social networking sites and intended for widespread distribution
- Website content: enhances online brand presence and engages your audience
- Explanatory: video can take a complex issue, brand, product or concept and deliver it to an audience in simple, memorable terms
- Issue-oriented: interviews, press conferences, expert testimony and visual proof can foster understanding and recognition of both state and local issues
- Event: video can capture and compliment an event, raising awareness of your brand, philanthropic endeavors, community activity or campaign
- Video-cast: a regular address to your audience encourages conversation and awareness, update stakeholders about ongoing issues and build a strong online brand
- Fundraising: illustrates your cause to donors, offering visual proof of the need and the positive effect their donation will have
No video production is complete without distribution: crafting a plan to deliver your video will ensure that it reaches and impacts the right audience. Distribution may include some or all of the following methods: online (blogs, paid advertisement, website), social network, email, mobile, hard-copy, broadcast, online newspapers or magazine.