“SKIN IN THE GAME” (MISSOURI DERMATOLOGICAL SOCIETY)
CATEGORYCampaigns, Clients, Medical
At Pelopidas, we are deeply invested in everything that we do. Our work is not just about a certain client or a particular project; we take a serious, passionate approach to making the world a better place in a variety of ways.
You could say that we have “skin in the game” – particularly when it comes to issue advocacy.
Through our work with the Missouri Dermatological Society, we have helped educate legislators and the general public about the importance of skin health.
Skin cancer is the most common form of cancer in the nation. Each year, there are more new cases of skin cancer than there are of breast cancer, prostate cancer, lung cancer, and colon cancer combined. Yet dangerous practices – such as spending time in tanning beds – continue. We want to change that narrative, and our partners at the MDS work tirelessly to bring better skin health to the citizens of Missouri.
For the past few years, in collaboration with MDS, the Gate Way Group has hosted skin-cancer screenings for hundreds of legislators at the Missouri State Capitol. This year, we saw record attendance at Healthy Skin Day in Jefferson City. Plus, the success of the MDS is recognized nationwide: The Missouri Dermatological Society has won the Model State Award from the American Academy of Dermatology for the past three years.
The story of skin health and skin-cancer prevention is far too important not to share. We are fortunate to partner with MDS in educating the public about these issues – and we a plan to have skin in the game for years to come.