REIMAGINING EDUCATION (CHILDREN’S EDUCATION ALLIANCE OF MISSOURI)
How do we make a compelling story even more powerful? In the case of the Children’s Education Alliance of Missouri, we created a visual brand worthy of the organization’s highly important mission.
The Children’s Education Alliance of Missouri works on behalf of students throughout the state. Its overarching goal is to make sure that all children, regardless of location or income level, have access to a high-quality education. CEAM trains parents to be advocates for their children, so that they can receive the great education they deserve. The organization also raises funds for – and awareness of – the important education-reform issues of our time.
CEAM is not just talking about education. CEAM is not just studying education.
CEAM is reimagining education.
And from that concept, a new brand identity emerged. We partnered with graphic designer Diann Cage to create a logo that is both elegant and aspirational. Illustrator Sam Washburn made a brilliant whiteboard video that uses strong imagery to show exactly why CEAM’s work is important. These are far more than just branding elements – they are touchstones that allow parents, educators, and legislators to immediately understand the relevance of CEAM’s mission.
When we reimagine education, we envision a brighter future for Missouri’s children. In that brighter future, the opportunities are limitless.