Private Pilots: Lobbying for A Better General Aviation Brand

By Travis Brown, Pilot & Lobbyist

Alan Klapmeier, former CEO of Cirrus Designs, may be right:  perhaps promoting general aviation, or what he calls Flying 2.0, is truly missionary work.  With everything at stake inside the next FAA reauthorization bill in Congress, now is the time for every AOPA pilot to tell their story to the public.

Fortunately, private pilots are not doing it alone.  Thanks to the AOPA campaign “General Aviation Serves America,” famous pilots and celebrities like Harrison Ford and Morgan Freeman are providing us a stabilized approach towards effective issue advocacy.  Just in case you haven’t seen either of these short ads, both are included here.

It Starts with Your Personal Story:

For several years now, I have enjoyed the privileges of my private pilot certificate as a direct part of my frequent travel, across Missouri and all over this great nation.  Staying sharp as a pilot is an awesome personal freedom given to Americans, as well as an incredible responsibility.

As an entrepreneur, state lobbyist, and owner-operator of my own plane, nothing comes close to being able to respond quickly to issues and opportunities like utilizing general aviation.  In the Show-ME State, this means taking off and landing in a wide variety of situations:  accessing our rural communities, supporting small businesses for fueling & maintenance, and becoming frequent retail customers inside mid-size terminals.

Missouri is fortunate to have many state & federal elected officials who also understand this benefit through their own professional travels.  Virtually every statewide campaign at one point or another relies on their own private plane, a charter service, or assistance from an ally to get from place to place.  Most clients come to appreciate what faster response times and greater productivity can mean to their cause, campaigns, or issues once they understand how general aviation is typically-used.

The Big Picture Today:  FAA Re-Authorization Bill in Congress

Last week, the U.S. Senate took a great step forward with the FAA Reauthorization vote.  In the weeks ahead, the Senate must vote it off their floor, and take it to Conference Committee: the small, poorly-lit kitchen that usually has lots of sharp legislatives knives that most often determine a bill’s final fate. 

Inside this debate rests the future of NextGen, what type of guidance systems North America can expect to keep all users – public and private, as safe and accurate as possible.  General aviation pilots must remain a strong, unified voice in the ears of their Members of Congress now to ensure that a) NextGen systems remain a priority, b) our elected officials receive first-hand opinions and insights from real users, and c) conversations about user fees are balanced within the context of what every owner-operator pays for now through fuel tax consumption.

As a state-based lobbyist with sixteen years of experience with the legislative process, I know how easy your local grassroots voices can be displaced unless you are organized.  Despite the tendencies to drift to important corporate matters, or to resolve union debates, our Members of Congress do really want to hear from everyday constituents.  When you speak up with your call, your donation, or your blog, today’s technology affords you a “glass panel cockpit” of options to reach them. 

Here are Five Suggested Ways for You to Engage:

1) Tweet your Member of Congress:  Missouri’s U.S. Senator Claire McCaskill, who sometimes flies in a Pilatus PC-12, stays in touch with nearly 30,000 followers by @clairecmc.  Social media or networks are mainstream channels for how busy executives share their thinking, and effective staff want to make sure you can connect.  I tend to prefer using my twitter account  since it offers up exponential growth to 23M users, and its speed of use is transforming micro-blogging as a whole.

2) Call, write, or arrange a meeting:  Missouri Congressman Sam Graves is a private pilot himself.  Offices like his have a process in place, either in Washington, DC, or back at home in Tarkio, MO, to schedule a personal meeting.  Don’t be discouraged if it takes several attempts to find the right procedure that enables your contact.  The pace and rhythm that most legislator calendars keep is pretty ambitious and often at odds with itself.

3) Get your local airports engaged in grassroots: The vast majority of Missouri public officials often travel in and out of our state capitol airport, courtesy of charter services like Jefferson City Flying Service. You might be surprised to learn how educating travelers each day with AOPA Online legislative updates, information sessions, and calls to action can make a difference.  Letting local celebrities know that you know what is going on can be extremely helpful.

4) Remind your local charities to weigh in their useful load:  Your freedom to operate without harmful user fees won’t simply limit your small business.  When private pilots cut their hours flown, volunteer flights for important charities usually suffer as well.  Two local examples of volunteer organizations committed to transporting children in need is Angel Flight Central, in Kansas City, MO (KMKC), or Wings of Hope, based from Chesterfield, MO (KSUS).  Find out if they are weighing in with calls to action.  If you’re a pilot waiting for return your passengers home via one of these great causes, then finding three minutes to call your Congressman on their behalf seems like a worthy use of ramp time.

5) Keep fun in general aviation.  Invite others to become a part of the solution.  Of course, this means inviting friends who know to become a pilot or to join you at EAA AirVenture in Oshkosh, WI.  Why not bring home some extra literature to educate your Member of Congress in the process?  Maybe some pictures about the future of very light jets, modern avionics, or ice protection systems?  However, it’s also about doing what you can outside the hanger, and off the runway.  Our local science centers can be a teaching resource, where flight academies inspire first graders to master flight simulators.  Our local history, like Lindbergh’s Spirit of St. Louis, needs to be retold to the next generation. 

If America’s private pilots can improve upon these outreach efforts, the future of our general aviation will improve out of this tough economy with more innovation, better ideas, and a strong infrastructure.  However, just like real flight, final authority and command for our grassroots journey rests with us.

Why Every Network Must Be Major League in the Future:

By Rachel Keller Brown and Travis H. Brown

Recent dealings with sports celebrities and major league greats like Cardinals legend Bob Gibson can remind us the important role that we all can play in our own social networks.  Long after his 1981 Hall of Fame induction, a St. Louis Cardinal like Bob Gibson can remain an important civic figure off the field: as a coach, mentor, role model, and inspiration. 

In the context of baseball, these titans of roundball help us place value on the sport’s accomplishment, talent, and tenacity.  Off the mound, the role of celebrity can be leveraged in many ways:  raising money for charity, giving voice to important causes, volunteering your time for awareness, and building unique relationships across many walks of life.

Rachel Keller Brown, Pelopidas, with Bob Gibson (July 2009 All Star Weekend)

Celebrity brands offer punch and potency inside a sea of public noise and media clutter.  So, as consumers take control of their own media channels one iphone or blackberry at a time, it’s not a surprise that those that lobby from a known industry reputation will fare much better than those who remain in cyber-silence.

This week’s Wall Street Journal story shows us more about how consumer movements may occur.  Major League Baseball is bringing live baseball as an iphone application.  First, you merge the influence and flexibility of the mobile device platform that has great picture and video capability.  Second, you target a demographic market and loyal fan audience that buys direct from their ultimate network:  their entire league (already at 400,000 subscribers at MLB.TV).  Third, once you prove that live streaming is more valuable than local television broadcast, it’s game time for all venues, not just out-of-market events. 

One can only imagine how exciting it may be in the future when individual URLs load up a creative celebrity encounter, clock their own radar during the next fast-pitch, or videocast to their grandmother the latest score.  New technologies like these don’t have to be feared by personalities of interest.  We believe that, with integrated marketing and media strategies, access to these tools may make your star power even more entertaining. 

Imagine the potential value of real-time brand metrics via mobile devices when President Obama unveiled his White Sox uniform before the Cardinals All-Star crowd.  In the not-so-distant future, the President may want to text you back a personal message in the grand stands, like, “It could be worse.  It could have been a Chicago Cubs jersey.”  Real-time responses related to your market reactions might be used to fellow Cubs fans to find others in the stadium, and for local vendors to peddle Chicago-styled merchandise.

If you question the value of your network’s ability to respond, engage, & expand under these new consumer rules, maybe it’s time to upgrade your tools to become Major League.

How Missouri Lobbyists Can Use All for Good

By Travis Brown

This week, First Lady Michelle Obama launched awareness for serve.gov. Thanks to the Google volunteer programmers that work 20% of their time on free form ideas, there’s now a new website rolled out called: www.allforgood.org (makes you wonder what the Microsoft Bing executives are doing to compete too, doesn’t it?).

An important role of a state or federal lobbyist can be sharing ways to expand charity in targeted areas, preferably around client priorities and/or the legislative districts of your colleagues in public service. That used to mean that your time and/or pro bono advocacy was limited to your physical presence traveling to a corporate office or a policymaker’s district. Today, thanks to open source API technology like All for Good, you can find creative ways to link community advocates, volunteers for political action, or small donor philanthropic patrons much easier.

Here’s how this can work. Suppose you had a healthcare lobbying client that wanted to sponsor some kind of senior outreach in Mid-Missouri, like Jefferson City, MO or Columbia, MO. On their site, you can see a search tab to enter location. When you do, you will first see a google map showing successful activities with active listings. In this example, item D in my location search sends you to volunteer match in Boone County.

The good news is that the collaboration also screens by issue, too, in your given location. This enables you to target lobbying for specific things, like public education. Suppose I want to find school partnerships in St. Louis, MO. In my search, it identifies, maps, and connects item G, Loyola Academy of St. Louis.

Obviously, the idea here is to link, share, facebook evite, tweetup, blog, or somehow promote an efficient way to give back to your targeted neighborhood. If it takes off anything like they hope, it could become a tremendous research for legislators, event planners, philanthropists, lobbyists, association managers, and engaged citizen leaders.

Quotes from a few individuals who supported the site that got us thinking:

“All for Good makes it easier for Americans to find a way to help others — to give someone a break — in a new spirit of volunteerism,” said Craig Newmark, Founder and Customer Service Representative, craigslist.

“I have been impressed — and inspired — by the way the people behind All for Good are putting their expertise in technology and the new ways we communicate at the service of service. By connecting those who can help with those in need, All for Good is an exciting step down the road of turning our impulse to serve into acts that reduce the human suffering that has been exacerbated by the hard times we are facing. Now, more than ever, we must mine the most underutilized resource available to us: ourselves. And All for Good can help us do just that,” said Arianna Huffington, Co-Founder and Editor-in-Chief, The Huffington Post.

Missouri Cares to Make It Right: Haunted by Waters

By Travis H. Brown

Long before I ever pondered the blurred careers as lobbyist, fundraiser, and promoter, I enjoyed my boyhood days on our family farm in Southeast Missouri.  We grew up walking soybean fields, baling hay, and adjusting to the natural seasons along the ole man river, the Mississippi.  I didn’t realize back then how much our lives ebbed and flowed due to the river’s edge.  Nearly every other spring, at some high water mark, we had to move our machinery and equipment out of the fields for fear of rising flood waters.

My mother, to this day, sees water as an encroachment, somehow bound to interrupt her way of life from time to time.  She lobbied against anything playing in the water, mainly because she was raised managing its limiting moves.  I had always heard about the great flood of 1973, when the levee adjacent to our bottom land broke under pressure to invade over 20,000 acres of crops.  I remember my father describing a levee hole nearly 100 feet deep and several hundred feet wide, littered with debris. It took bulldozers months to reform the banks.

Most years, flood damage was a commercial nuisance, not an immediate threat to our lives.  However, I witnessed the awesome force of flood surge truly in the Missouri flood of 1993, when an alleged 100 year event (just 20 years later) hit our entire region hard.  Since our home farm was in the Ozark foothills, we helped sand-bag the levees, rescue neighbors, and manage the anxieties.  However, my father was on the island the day that the levee broke.  It took less than six hours to fill up an entire 20,000 acre island with nearly sixteen feet of Mississippi River.

The story of tragedy always seems easiest to tell at the climax of its terror, rather than the loneliness it often leaves behind.  At the peak of Missouri’s flood pressure, armies of volunteers, Dan Rather CBS News, and the American Red Cross all joined our advocacy efforts.  However, the untold story that hangs with me now are all of the community faces that chose never to return.  Without a house on stable foundation, our neighbors’ heirlooms never were rebuilt.  Many retirees, the keepers of our local culture’s memories, never came back to Kaskaskia Island.

One year prior to this experience, I recalled the last lines of the movie “A River Runs Through It,” that seemed to sum up the immortality of my campaign for meaning:

“Eventually, all things merge into one, and a river runs through it. The river was cut by the world’s great flood and runs over rocks from the basement of time. On some of the rocks are timeless raindrops. Under the rocks are the words, and some of the words are theirs. I am haunted by waters.” – by Norman Maclean

9th Ward June 2009

Empty Lot

Recently, we saw the hostile water’s undertaker downstream in another town known for triumph over misery – New Orleans, LA.  We toured the Lower Ninth Ward extensively with a retired New Orleans police officer.  He rode out Hurricane Katrina with his dog just fine, but later had to evacuate by helicopter from his attic due to the federal flood protection failure in more than 50 places.

On August 29 this year, it will have been four years since our nation was humbled by this disaster.  I was stunned to learn just how far behind the politicians, wards, and school buildings were so long after our federal government tried to respond.  The pictures and video links (see video here) in this article remind me how important individuals, not institutions, are to restoring human progress.  Still today, the plight of each block varies dramatically by the conditions that each plot of land were dealt.  An estimated 40% of local citizens in this ward still haven’t returned.

New Orleans has never stayed completely down for too long, however.  I was inspired to witness the advocacy of many celebrity philanthropists, working with local charities and neighborhood associations.  At ground zero, a new concrete levee buttresses the new home construction of “Make it Right Foundation New Orleans.” Thanks to Missouri native Brad Pitt stepping forward to give voice on Larry King Live, the Charlie Rose Show, and the Today Show, new innovative storm-resistant structures are being erected.  Ellen DeGeneres is running a MIR homes challenge that even has a “Missouri Cares” team.

Musician's Village

Fats Domino Home

Even with such strong celebrity brands advocating for community change, in person you can see how many battles still lie ahead.  Less than five houses from Fats Domino’s personal residence, many homes remain in disarray.  The conception of musicians’ village, by Harry Connick, Jr and Branford Marsalis, has shown wonderful color and progress touring down Alvar Street.  However, many basic homes remain without targeted remodeling.

As an outsider to New Orleans, it’s plain to see how more celebrity giving could do more from individuals speaking candid about remaining needs on the ground.  Locals will easily offer up how frustrated and cynical they are waiting for a government institution to solve the problem.  To the other professional athletes, entertainers, & publicists wondering if this should be your cause, your brand advocacy is needed now more than ever.

It’s hard not to be bothered by observing such a stark gap between what America is, and what we believe it always should be.  So, it’s left us thinking about small ways that we can maintain a call to action.  Back in St. Louis, maybe a cajun crawfish boil meetup supporting these foundations?  Already in the works in less than a month.  Reaching out to educate others about today’s state of events – happening now.  A return visit to New Orleans with volunteers?  Definitely if we can swing it for a worthy local coalition.

Perhaps the water’s haunt can serve as our own personal reminder to always give back to others, regardless of who is watching.

Harry Connick Jr. Homes

Empty Chair Memorial

Future Pumps of NO

Ground Zero

RP: Sinquefields buy Bobby Fischer’s chess library

St. Louis Business Journal – June 11, 2009

Philanthropist millionaires Rex and Jeanne Sinquefield spent $61,000 to buy the chess library of the legendary Bobby Fischer, including notebooks he prepared for his 1972 World Championship match with Boris Spassky.

The Sinquefields acquired the collection through San Francisco-based auction house, Bonhams and Butterfields.

“I am thrilled to have this collection from arguably the greatest chess player in history,” said Rex Sinquefield, founder and board president of the Chess Club and Scholastic Center of Saint Louis, in a statement. “I have been a lifelong fan of Bobby Fischer.”

The reclusive Fischer died in 2008 at 64. The collection purchased by the Sinquefields includes 320 books on chess; about 400 issues of chess-related periodicals; three sets of proofs for Fischer’s 1969 book, “My 60 Memorable Games”; and a number of bound volumes detailing the match histories of several chess masters, including Spassky.

The Spassky-related works center on Fischer’s preparation for his historic 1972 match, won by Fischer. The victory ended 24 years of Soviet domination of the World Championship.

The collection also includes a copy of “Bobby Fischer Teaches Chess,” with a note indicating that Fischer planned on suing the publishers.

Rex and Jeanne Sinquefield, who are retired investment company executives, said they weren’t yet sure of their plans for the Fischer collection.

St. Louis native Rex Sinquefield did influential research on historical stock market returns and pioneered many of the nation’s first index funds. He and his wife’s Sinquefield Charitable Foundation in Osage County supports organizations that enhance music, children, art and education.

The Chess Club and Scholastic Center was founded in 2007 with funding from the Sinquefield Charitable Foundation. It recently hosted the 2009 U.S. Chess Championship, which was won by Hikaru Nakamura. The center also will host the 2009 U.S. Women’s Chess Championship from Oct. 2-12.
© 2009 American City Business Journals, Inc.

FROM: http://stlouis.bizjournals.com/stlouis/mobile/stories/2009/06/08/daily58.html?ed=2009-06-12&ana=e_du_pub

Chess Club Delivers Major League, All-Pro Sports Opening for St. Louis

By Travis H. Brown

Left to Right:  Rex Sinquefield, Todd Worrell, Aeneas Williams, Tony Rich

They called him one of the best closers of all time in St. Louis Cardinals history.  But today, his opening game was hard enough – on the chess board.

Over his major league baseball career as a hard-throwing reliever, Todd Worrell has pitched over 256 saves.  Today, celebrating the opening of the U.S. Chess Championship, Worrell came out of the bull-pen with his aggressive, high-speed burners.  However, this time it was a bishop screaming off the mound.

KSDK Sports Team Katie Felts with Aeneas on Chess

The defender, however, was no ordinary opponent.  NFL St. Louis Rams legend Aeneas Williams made a name for himself with 12 defensive touchdowns and 55 career interceptions.

Yet the four time All-Pro cornerback and free safety acknowledges that improving his chess game involves the a lot of mental determination.  The athletes’ genuine sense of competition was evident as Rex Sinquefield and Tony Rich coached them through the moves that Grand Masters make.

KSDK Interviews Chess Club Founder Rex Sinquefield

This weekend, KSDK Sports Team Katie Felts features more about the often under-estimated sport of chess.

Another passion of both Worrell and Williams is philanthropy in St. Louis.  Todd Worrell has been an engaged board member of the Greater St. Louis Fellowship for Christian Athletes for over 14 years.  Aeneas Williams dedicates his service to his Spirit of the Lord Family Church and public appearances across a wide variety of charities.

KSDK at the chess plate with Todd Worrell

Lest you think that professional chess is only for the professionals, meet 10 year old Margaret Hua.  Already one of the highest ranked chess players in the US, Margaret is shattering old molds of what it takes to be the best in St. Louis.  KETC Living St. Louis Producer Ruth Ezell offers visitors an insider’s look at the Chess Club and Scholastic Center of St. Louis.

For up to the minute twitter news on the ten day competition, follow www.twitter.com/ccscsl

RP: Weekend wrap-up, upcoming events for U.S. Chess Championship

Tony Rich, Director of the Chess Club and Scholastic Center of Saint Louis, talks about the weekend’s events with Grand Master Jennifer Shahade over a quick but brutal game of chess. Shahade played a simul at the St. Louis Science Center, and Chess Club members pitched in to paint a St. Louis Metro Bus (thanks to Metro Arts in Transit) encouraging everyone to visit the Club May 7-17 for the 2009 US Chess Championship.

Wall Street brings Chess to Main Street

From the U.S. Chess Federation Website:

By AL Lawrence

Rex Sinquefield

Most of the fun has gone out of reading about the super-rich. “Wall Street versus Main Street” is a constant media mantra. We’re shown fund managers and investment bankers perp-walking or being grilled by a congressional subcommittee, shaming the greedy traders who brought all of us down with their short-term get-rich schemes.

There are understandable reasons for this billionaire-bashing. But Rex Sinquefield is a different kind of “Wall Street” success. And neither short-term nor greed are words that apply. He made his millions by founding a Santa Monica firm that structured solid, long-term investments in real companies. Now in retirement, he’s giving back big-time to his native Saint Louis—and is sponsoring his lifelong passion, chess.

A life right out of Dickens
Even the fortunate flush now roll only half as high as they did in mid-2007. Many American companies, facing the cycle of downturns and layoffs and further downturns, are shrinking from charitable contributions. In this context, chess benefactor Rex Sinquefield is remarkable. Truth is, Rex would be pretty remarkable in any context. In fact, Charles Dickens would have loved to write Sinquefield’s life story, which features the kind of tear-jerking life-challenges the novelist loved—a cleft palate, life in an orphanage, a difficult personal choice between the Church and business, and a broken back—just to list a few. Not to mention the rags-to-riches resolution.

Following his father’s death, little Rex moved from his protective home and family, a seven-year-old’s whole world, to a crowded, nun-strict orphanage in the northwest St. Louis suburb of Normandy. Some rise to meet adversity. Young Rex flourished, especially in competitive contexts, covering any personal pain with wisecracks and grins, not tears. Deciding early to become a priest but always interested in the stock market, he entered the seminary owning $200 of stock in Great Northern Paper. Three years later, he changed course, majoring in philosophy and business at St. Louis University.

After a hitch in the Vietnam-era army, he enrolled in the University of Chicago’s MBA program, where he studied under, among others, future Nobel Laureate Merton Miller. Rex went on in 1973 to pioneer the first passively managed indexing S&P 500 fund. An “index” fund is set up to reflect, not to try to out-perform, the market in general. It’s “passive” because an investor lets his savings ride—resisting the urge to constantly churn and change his picks. Thus he avoids the risks of guessing at the future fluctuations of individual corporations. The idea is, in a way, the opposite of the overly sophisticated and risky investment approaches often blamed for our current financial problems. Indexing funds became a staple for the growing sector of middleclass investors who had their own, non-financial jobs to worry about and wanted their savings to grow long-term—at the same time, the billions in funds provided a dependable source of working capital to American companies.

In 1981, Rex co-founded and, with his wife Jeanne, a Ph.D. in economics, ran his own company, Dimensional Fund Advisors. When he retired in 2005, he had helped many others to make money—and had made a lot himself. Now he is an important and eclectic benefactor—of the St. Louis Opera Theatre, its art museum, symphony, botanical gardens, and numerous other charitable causes. But his passion is chess. And that passion brought Wall Street to Main Street in St. Louis.

Sinquefield is a real chess enthusiast. He told me that once, years ago, he was on a trans-Pacific flight that happened to also be carrying Bobby Fischer and then-FIDE-president Florencio Campomanes. Rex instantly recognized Fischer, but Campo warned Sinquefield that Bobby was in a foul mood, not even talking to his traveling partner. “But you can try,” Campo said. Even when faced with the force that cracked the biggest egos, Sinquefield couldn’t pass up an opportunity to meet the greatest ever, and he knew his audience. He stopped by Fischer’s seat. “I hope you beat those commies,” he told Fischer. The champ came out of his pout. “I will,” Bobby said.

Rex Sinquefield, playing the Sicilian in a simul game against Jennifer Shahade. World Youth representative Margaret Hua looks on.

[to see a recent game, go here]

The Chess Club and Scholastic Center of St. Louis

During a break from the recent Mid America Open, I went, with my longtime buddy, Nebraska chess-expert Gary Colvin, to visit the new club that Rex Sinquefield sponsors. I admit it was a bittersweet and sentimental journey. After catching chess fever while a sophomore at the University of Missouri, I joined the old Capablanca Chess Club, in the St. Louis suburbs. A key-club (adult members could enter the club any time of the day or night—a sensible arrangement in the three-shift industrial city that St. Louis was in the 1970s), the “Capa” Club served as an incubator of Midwest chess, nurturing a number of then-rare Missouri experts and masters. But when the Fischer bubble burst, the Capa club, like other chess clubs across America—after expanding into bigger and fancier quarters when Fischer beat Spassky—had to shutter its doors when Bobby refused to play again.

Not your grandfather’s chess club

The new club was organized in 2007 as a nonprofit organization, dedicated to introducing thousands of St. Louis children and adults to the benefits of chess, and to supporting existing school chess programs while encouraging new programs within the regular school curricula. Already the club has attracted more than 500 members and has been written about in both chess and non-chess media.

Since my familiarity with the St. Louis’ roadways peaked 35 years ago, I had to use my Verizon’s phone navigator to find the club’s address: 4657 Maryland Avenue, just east of the intersection of Euclid and Maryland. My first shock came on hearing the fembot-voice tell us “Your destination is ahead on the left.” The old Capa Club occupied the second story of a car dealership on a main but definitely unromantic intersection, across Big Bend Avenue from a White Castle and across Manchester from a Jack in the Box. (Did the side effects of those wee-hour junk-food forays keep me and my old gang from making norms?)

Outside the Chess Club and Scholastic Center of Saint Louis

But now Gary and I found ourselves in a trendy dining section of St. Louis. In the unseasonably warm weather, couples were drinking lattes and families were snacking under umbrellas along the fashionable street. We could have been in Pasadena along the row of clubs on Colorado Boulevard, at the outdoor restaurants across from Lincoln Center on New York City’s Broadway, or walking along the bilingual bistros on the sidewalks along Sunset Drive in South Miami. No car dealership, no Jack in the Box. Could there really be a chess club here?

Out of the car and strolling down the café-lined avenue, seeing the restaurant tables change to stone chess benches with green-and-beige board tops, we knew we had arrived. But we had trouble accepting that a chess club—in a well appointed, two-story building of its own—was in the middle of this block of obviously prime real estate.

Once inside, we saw that chessboard had met boardroom. The worn chairs and cigar-stained tables of the old Capa Club were nowhere to be seen. If James Bond and Donald Trump were going to play some serious chess, this would be the place. The pictures tell the story.

Club executive director Tony Rich, who looks as if he runs a fitness center, not a chess club, heads a truly professional staff. We were given a friendly greeting at the reception desk (really, a reception desk!), and a tour of the three-level facility—the two above-ground floors and a lower level that features a small kitchen, lounge area, and a classroom for teaching chess. There are flat-screen monitors throughout the facility and even monitors available to show the outside passers-by the tournament action happening inside.

And there will be lots to show them this year. In May the site will host the U.S. Championship , and in October, the U.S. Women’s Championship. Meanwhile, there’s a full calendar of regional events as well, for both beginners and experienced tournament players.

I’m already making plans to be at the Chess Club and Scholastic Center of Saint Louis in May. Check out the schedule of events here. I know a lot of us will be visiting this new and unique chess destination in upcoming years to see some of the most important chess events in North America.